The Nine Store

Some projects come with a clear vision from the start—this was one of them. The Nine Store wanted a campaign that felt like a bad yearbook photo in the best way possible, with The 40-Year-Old Virgin poster as the main inspiration. A bold choice, and honestly, the perfect one.

Big grins, bold colors, and the kind of portraits that toe the line between awkward and iconic. Shoutout to Talal Mahmood and Sergio Miranda for art directing, and to everyone who brought the energy.